‘Today Show’ co-hosts star in nostalgic 1970s-themed Super Bowl ad


It’s been a hectic winter for the hosts of the Today Show on NBC, but for the Super Bowl, they’ll have the opportunity to throw back a bit to the good old days. Hoda Kotb, Al Roker, Savannah Guthrie, Craig Melvin and Carson Daly return to school with retro clothes and fresh hairstyles in a public service announcement that will air during the big game.

Time travel is also for a good cause, providing prime placement for She Can STEM in Sunday’s showdown in Los Angeles. As seen in the PSA, a Today’s show The interview just wrapped up with Karina Popovich, CEO of Makers for Change, Mitu Khandaker, CEO of Glow Up Games, and Tiffany Kelly, Founder and CEO of Curastory.

As they wrap up, Guthrie and Kotb talk to each other about the exciting careers available to women today and the lack of it when they were kids in school. “I wish they had these kind of cool careers for women when we were growing up,” Guthrie says as the camera zooms in on her brain.

In her reverie, Guthrie and her Today Show co-hosts are dressed in their best ’70s attire as they sit in a classroom. The daydream shows what it might have looked like if STEM (science, technology, engineering, and math) programs were the center of attention at that time.

“If I say two jobs, do I get extra credit?” Guthrie said, opening the floor to the younger members of the AAAS IF/THEN Ambassador Program class. They continue to share their dreams that seem normal in today’s world, but leave the 70s classmates a bit confused.

“I want to make immersive video games,” says a student. “I want to revolutionize 3D printing,” adds another, Kotb echoing her 70s aspiration. “3D…like those glasses we wear in movies.”

It’s a fun little commercial that not only plays into NBC’s opportunity to host the big game this year, but also delivers something positive among the product commercials, movie trailers, and movie action. soccer. It will also drop early in the evening, giving younger viewers a chance to see it without the threat of bedtime.

As the PSA reports, only 27% of STEM workers are women, something many hope to change in the future. Tune in during the Super Bowl and see if any ideas come to mind.


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