The brothers give back through the bracelet business


FORT WAYNE, Indiana (WANE) – Cory and Milo Buwalda aren’t just brothers, they’re business partners. They make colorful, stretchy bracelets, and a portion of each sale helps other kids as well.

Boys Bracelet Business was established in April 2020 after the boys received a bracelet making kit for Easter.

“And we decided to make it a business,” said Milo, nine and almost ten. “We’ve had so many,” said Cory, 12.

Cory and Milo Buwalda make bracelets for their company, Boys Bracelet Business.

The business started small.

“They were just selling to neighbors and passers-by. I didn’t think it would be much more than that, said Tracey Buwalda, the mother of the boys. “They’ve sold to the letter carrier a few times, but I thought it would end in a week or so, but it doesn’t.”

Instead, he did the opposite. The feeling of getting that first sale didn’t just stick with the boys, it pushes them to keep going.

“I had money on hand and thought it was amazing. I thought I could feel that way and I can do it more often if I think about it, ”Cory said.

“We just want our customers to be happy and love our product,” added Milo.

Boys Bracelet Business manufactures woven bracelets in bright colors.

They have now sold over 500 bracelets. Each takes about five to ten minutes to complete. Boys do all kinds of color combinations and there are four different styles. Ten percent of every sale is also donated to the Riley’s Children’s Foundation.

“Cory immediately thought of Riley because they give him so much and he loves his nurses and he wanted to give them back everything they gave him,” Tracey said.

Cory was six years old when he was diagnosed with Chron’s disease. He still returns to see Riley every month for an infusion and is happy to be able to play a small role in helping other patients.

“It’s amazing. He feels great. I love him,” he said.

Trading bracelets also helps build character and teach lessons in perseverance.

“Running a business is tough,” Cory said. “Like in my head I’m gonna make a million bracelets and give Riley money and then not the second bracelet [when you’re making them], you think, “That’s a lot. ”

The boys’ biggest order at a time was 36 bracelets. Sometimes mom helps with large orders.

“A lot of times I count the bracelets and separate them into bags and that helps,” she said. “I am very proud of them. They are very nice boys and have a very big heart.

They say the most popular are the red / white / blue, rainbow, and custom sports teams. The brothers came up with their business name, but putting several possibilities in a hat and drawing lots for the winner. Boys Bracelet Business was born.

Perhaps not surprisingly, Cory wants to be a salesperson, entrepreneur, or radio personality when he grows up. Milo’s goal is to become a professional skateboarder.

The bracelets cost $ 2 each and are sold on Facebook, Instagram (@boysbraceletbusiness) and Esty.


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