RICHMOND, Virginia – Long before the Internet existed, people needed a way to buy, sell and trade goods.
They looked no further than the local radio station that picked up the phone calls from listeners. And as times have changed, a small radio station is keeping the tradition alive and doing a lot more for the local community.
At 10 a.m. Monday through Friday on 95.3 FM, neighbors in the local community called.
“The Trading Post is just one of those things that, in its tested format, people like to call and buy, sell or trade and just chat about their neighbors and have fun,” said Jack Daniels, one of the hosts.
Jack said they get about 30 calls a day.
“Talking to the people in this community who call on the show is also such a blessing because people are looking for things, they are trying to sell things, they just want to say hello and that’s just really good service,” “Miss Sarah” Keaton, the other host, said.
Finding a local radio station is somewhat difficult to do these days. However, the Bobcat’s 500-foot antenna has a long range in this part of the state.
“We are going into about 24 counties,” said Dennis Royer Sr., the owner of the station.
The station is firmly rooted in their local community.
“We have people who have been advertising with us for 30 years,” said Royer Sr.
Charles Dalby does the voiceover for his hometown sales and rentals which are regularly broadcast on the station.
“It’s good to have that voice here and it really makes a big difference, I think,” said Dalby.
The radio station gave Blackstone Mayor Billy Coleburn free airtime during storms and other emergencies. Most recently, he took to the airwaves to discuss Afghan evacuee status at Fort Pickett.
“It was really important to deal with rumors as they arose, because if you don’t, they grow, they spread faster and sometimes the facts don’t spread the rumors. But you do. at least know you did all you can do and so did the radio station, ”Coleburn said.
The station also sponsors Friday Night Football. “Miss Sarah” said everyone in the area was delighted to hear their local teams come to the pitches.
Other local sports are also featured on the resort.
“We do Dixie Youth Sports in the summer. And, I mean, we have tournaments, seven or eight games, people love that,” Royer Sr. said.
Ultimately, the radio station comes down to being a good neighbor by serving members of the community 24 hours a day, seven days a week.
“With our listeners and our sponsors, I mean, it’s been a good 30 years. It really is,” said Royer Sr.
“We want to be here so that people feel better or at least informed and a little bit entertained and a little happier at the end of the day,” Daniels said.
Bobcat Country is there when the community needs them and is always ready to help when they can.