LTK spotlights creators to show how its platform provides a better way to shop

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DALLAS–(BUSINESS WIRE)–LTK, a pioneer in the creator economy and the largest creator-focused marketplace, today launched its first-ever national brand campaign in the United States. Through a series of TV movies, billboards and digital advertisements, LTK brings 30 real creators to the fore. to share their stories and how they provide a better shopping experience through the LTK shopping app.

Directed by Hannah Levy of Saturday Night Live, the TV movies bring to life the hilarious stories that three creators experienced in their quest for style. Charlotte Bridgeman, Brandy – Authentically B and Rachel – Beauty Professor each star in their own films which provide insight into how they discover the best styles for you. And because it’s LTK, the campaign creative is shoppable, with real LTK messages from designers inviting consumers to buy their style.

“Our mission has never changed – LTK exists to make creators as economically successful as possible. With this campaign, we are investing in LTK creators by introducing them and the LTK platform to hundreds of millions new shoppers around the world and expanding their economic opportunities,” said Amber Venz Box, Co-Founder and President of LTK. “Shoppers love the LTK creator-guided shopping experience; we know this because they’ve purchased $3 billion worth of products on the LTK platform in 2021 alone. And we look forward to so many more discovering how LTK provides a better way to shop.

The LTK Platform is creator-driven shopping designed to make the shopping experience easier and better. LTK’s proprietary technology delivers the styles you want based on the designers you choose to follow and trust. Nearly 200,000 LTK designers around the world try on thousands of styles to bring the best directly to you. The creator-guided experience makes shopping more human, and millions of shoppers have already recognized the value of the experience by generating more than $3 billion in sales last year alone.

LTK worked with Deloitte Digital, the company’s media and creative strategy agency, on the planning and execution of the new campaign.

About LTK

LTK is the world’s largest creator-powered digital marketing platform. It was founded in 2011 by Amber and Baxter Box to enable the world’s high-end lifestyle designers to have the most economic success possible. Over the past decade, LTK has grown into a reliable and efficient commerce enablement platform where creators launch, manage and grow their LTK store. Today, more than 6,000 brands partner with LTK to access its global network of influencers for content that converts based on performance-driven, multi-channel KPIs. A three-time winner of Fast Company’s list of most innovative retail companies in 2021 and 2022, LTK generates more than $3 billion in annual retail sales from nearly 200,000 talented designers in more than 100 countries. The company is headquartered in Dallas, Texas and currently operates on five continents. To download the app, search for LTK in the App Store or Google Play.

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