Alcon partners with actress Kate Walsh for US launch of Systane dry eye drops

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The partnership supports the company’s latest dry eye relief campaign and is part of the launch of its leading global brand of artificial tears.

Alcon is partnering with actress Kate Walsh in the launch of its Systane Complete preservative-free lubricating eye drops for the treatment of dry eye, the company announced Thursday.

As part of Alcon’s new Make Every Look Count campaign, Walsh will share his personal experience of the impact dry eye has had on his life and the positive effect the company’s dry eye product has had on symptom relief.

According to Walsh, the goal of the campaign is to encourage dry eye sufferers to find what works for their symptoms “so they can reconnect with loved ones and the life experiences that matter most,” she said in a press release.

Systane Complete preservative-free lubricating eye drops work by hydrating and supporting all layers of the tear film, providing 8 hours of dry eye symptom relief after one drop application.

Intelligent moisture and lipid delivery is used to improve dispersion across the surface of the eye to stabilize the tear film, the company said.

Its nano-droplet technology provides fast-acting hydration, protection against tear evaporation and long-lasting relief for the patient’s eyes.

The bottle closure tip system has been designed using patented PureFlow technology to ensure safe delivery of the artificial tear.

It features a one-way valve so that no contaminated liquid is reintroduced into the container after a drop is dispensed, eliminating the need for preservatives in eye drops.

The product launched in Europe earlier this year, with plans to expand to Australia and other markets later in 2022.

“Adding preservative-free Systane Complete to our portfolio means we can expand options and provide real, lasting relief to help people see brilliantly at a time when dry eye symptoms are on the rise,” said said Sean Clark, general manager, US Vision Care at Alcon, in a statement.

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