Actor Michael B. Jordan apologizes for ‘J’Ouvert rum’ and will change his name

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Actor Michael B. Jordan apologized on Tuesday for naming his new rum brand after a Caribbean festival, sparking allegations of cultural appropriation against the “Creed” star.

Its “J’Ouvert rum” bears the same name as a celebration that has its roots in the 18th century in Trinidad, when the island was controlled by French colonizers who kept slaves to work hard in the sugar and coffee industries. and cotton.

The 34-year-old “Friday Night Lights” star said he understood the backlash and promised to change the name of the rum.

“I just want to say on behalf of myself and my partners, our intention was never to offend or hurt any culture (we love and respect) and we hoped to positively celebrate and enlightenment,” the actor on Instagram Story late Tuesday night. . “The past few days have been a lot of listening, a lot of learning and engaging in countless conversations.”

He added: “We hear you. I hear you and I want to be clear that we are in the process of changing our name. We sincerely apologize and look forward to presenting a brand that we can all be proud of.”

The withered backlash appears to be fueled by Nicki Minaj, the Trinidad-born, New York-raised, rapper and singer-songwriter.

About six hours before Jordan’s post, Minaj – with 142 million Instagram followers – shared an extensive IG post from Trinidadian artist Xaria Rae Roxburgh that explained the festival’s sobering links to slavery.

The “Starships” artist said she was sure Jordan “intentionally didn’t do anything he thought” would offend those with Caribbean roots. But she always urged him, “now that you know,” to change his name and “keep on thriving and prospering.”


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